Using Social Media to Connect - After following and engaging with the company’s official online outlets and social media accounts, you can also reach out to contacts within the company (if it feels appropriate). If you’re looking for a job in digital marketing, connect with those in the digital marketing department. Avoid sending a bland connection request, but specify why you are reaching out. “Hi, I’m __, and I’m really interested in working on the digital marketing team at {insert company name}. I’d love to connect and learn more about what brought you to the organization and what kind of candidate they look for. How has your experience been? Thank you for your time!” 

Creating Offline Conversations - After landing the coveted job interview, use all the information and insights you have learned to your advantage, and impress the interviewer with how familiar you are with the company. Many hiring managers lament how little an interviewee knows about the company they are applying for, but being knowledgeable and sincere in your desire to join that organization will set you apart from the competition.